Opinion

44 mins ago | January 20, 2023

Learn to manage expectations

Arthur Marara If you have ever been disappointed by people this article is for you. There are two types of people, those ...

Integrating NDS1, devolution and decentralisation policies with ...

Dr Musekiwa Clinton Tapera Ernie Heath (2003), a scholar in tourism proposed a model of destination competitiveness that ...

Ending cervical cancer within few generations

Dr Linda Haj Omar Cancer is quite common in both developing as well as developed countries, but awareness is yet poor ...

1 week ago | January 13, 2023

Why do Africans seem unable or unwilling to industrialise

Clifford Shambare Part Three. In this part of the article, let us continue to look into Zimbabwe’s indigenisation ...

How to develop customer focus

Arthur Marara Do you really want to succeed in your business? The answer is very simple, focus on what the customer ...

Critical drivers of effective brand positioning strategy for Zim

Dr Musekiwa Clinton Tapera A brand position from a consumer perspective refers to a competitive assessment by the ...

Tika Shoes boss, Hashmook Naran, fulfils father’s dream

Michael Tome Generally, about 70 percent of family businesses do not survive into the next generation, statistics show. ...

Which marketing metrics are you tracking in 2023?

Leslie Mupeti Most small businesses don’t track any form of metrics. If they do track the only metrics they track are ...

2023 platinum output projected at 508 000 oz

Tapiwanashe Mangwiro Zimbabwe platinum production is poised to hit 502 000 ounces (oz) in 2023, said the World Platinum ...

2 weeks ago | January 6, 2023

Why do Africans seem unable or unwilling to industrialise?

Part Two. Clifford Shambare We ended Part One of this article by pointing out that the Industrial Revolution had the ...

Start your 2023 effectively

Arthur Marara Wow! How time flies, some 366 days ago we were in 2022, and now we are in 2023. Let me start by ...

Research methodology, types and importance

Dr Linda Haj Omar When developing a research methodology, it can either be Observational, Experimental, Simulation or ...

Zim’s competitiveness anchored in tourism  . . . a pillar of ...

Dr Musekiwa Clinton Tapera Tourism is one of the pillars of nation branding. There is a positive correlation between ...

High interest rates, power outages dent investment environment ...

Michael Tome ANALYSTS have bemoaned high-cost business operating environment obtaining in the country saying it is a ...

Policy missteps, inconsistencies remain a challenge, observers

Nelson Gahadza and Theresa Mhazo Economic experts have said whilst government intervention on the economy has been ...

3 weeks ago | December 30, 2022

Why Africans seem unable or unwilling to industrialise?

Clifford Shambare Before we go further with this discourse, let us clarify a number of aspects of the matter. First of ...

How to prepare, research

Dr Linda Haj Omar Research by definition is a process of systematic inquiry that entails the collection of data; ...

Patriotic entrepreneurship key to development

By Dr Charles Dahwa In my previous article (Part 1), I introduced the concepts of entrepreneurship and intrapreneurship ...

4 weeks ago | December 23, 2022

The criticality of innovation for economic progress

Clifford Shambare Oftentimes we confuse innovation with invention. But even though the two are closely related in that ...

Elevate your Christmas marketing strategy this holiday season

Leslie Mupeti Christmas is usually a time for giving and receiving gifts, as well as spending quality time with family ...