Opinion

7 mins ago | October 7, 2022

Centrality of stakeholders in nation branding

Dr Musekiwa C Tapera Nation branding has emerged as a strategy for all countries to compete financially, culturally and ...

Ten reasons why small businesses fail

Part II In the last instalment we commenced a conversation on why small businesses fail. While the talk so much is on ...

Connection between your brand and the customer experience

Leslie Mupeti Companies constantly try to foster a culture of trust, dependability, or goodwill in order to link their ...

1 week ago | September 30, 2022

Whither African peasant?

Clifford Shambare This is Part Two of Whither African peasant?. We ended Part One by beginning to consider the part ...

UK’s crisis of confidence was years in the making

Britain is in a self-inflicted financial crisis that threatens to accelerate the economy’s dive into recession — and the ...

2 weeks ago | September 23, 2022

Silent difference between keeping, losing a customer

Leslie Mupeti What do you think about when you come across the word Nike? Do you think about athletes, footwear, sports ...

Public, private partnership in economic growth

Dr Keen Mhlanga The private sector has actively contributed in the delivery of urban transportation infrastructure ...

Seven ways to improve accountability in your team

Arthur Marara Teams that are accountable produce results. You need to work on build an effective team that is ...

Whither African peasant farmer?

Clifford Shambare A close look into the history of the development of the world economy shows that those countries that ...

4 weeks ago | September 9, 2022

Mounting public debt-to-GDP may stifle economic growth

Dr Keen Mhlanga Global debt has increased substantially over the last two decades, and it is a major source of concern ...

Big goals, small steps

Arthur Marara A true story is told about a man called Cliff Young. Between 1983 and 1991, Australia held an annual ...

1 month ago | September 2, 2022

Does farming pay?

Clifford Shambare Part One. Yes and no; it depends on the circumstances. The major ones of these circumstances are the ...

Develop clarity self

Law #2:  Pilate therefore said to Him, “Are You a King then?” Jesus answered, “You say rightly that I am a King. For ...

1 month ago | August 26, 2022

Inflation can trigger global recession

Dr Keen Mhlanga According to current economic estimates, if inflation continues to rise, so increases the likelihood of ...

Develop clarity in communication

Arthur Marara In the previous article we opened on the second law, which is the importance of clarity in the ...

Zim lobbies for lifting of ivory trade ban

Business Writer Zimbabwe is making considerable progress in lobbying for lifting of the ban on global ivory trade, with ...

Where have all the agric unions gone?

Clifford Shambare Before we go further with this discourse, let us see what a union is, as well as its functions. ...

Using brand identity design effectively

Leslie Mupeti A brand identity is how a brand separates itself from every Tom, Dick and Harry. It is the collection of ...

2 months ago | August 19, 2022

Thrive on business clarity

We are continuing with the series that I started last week, on the Seven laws for Effective Businesses. I made the point ...

Cottco rebranding: What’s new?

Zimbabwean companies seem to be on a rebranding or rather a debranding leash with multiple big corporates in the country ...