eBusiness Weekly
Leslie Mupeti
Authority Marketing
Have you ever heard of authority marketing? It’s like being the go-to person for a specific topic, like baking or basketball.
It’s a way to become an expert in a specific field or industry. When you’re an authority, people trust you and look to you for advice and guidance.
Authority marketing can be compared to being a captain of a ship. Just as a captain is the leader and expert who navigates the ship through rough waters, an authority in a particular field is the expert who guides others through the complexities of a particular topic or industry.
They have the knowledge and experience to steer others in the right direction and help them avoid potential obstacles. In both cases, trust and confidence in the authority figure is crucial for success.
Examples of prominent people who have successfully built their authority are Elon Musk, Nigel Chanakira and Gary Vaynerchuk. Elon Musk is known for his work in the fields of electric cars and space exploration.
He founded Tesla Motors, which makes electric cars, and SpaceX, which is working to send humans to Mars. Gary Vaynerchuk is a social media expert who has built a strong following by sharing his knowledge and expertise on social media marketing and personal branding.
So how did Elon Musk, Nigel Chanakira and Gary Vaynerchuk become authorities in their fields? Let’s take a closer look.
Elon Musk
Elon Musk became an authority in the fields of electric cars and space exploration by being exceptional at his craft. He has also given numerous talks on the importance of sustainable energy and the future of space exploration.
He shares most of his thoughts on the microblogging platform he owns called Twitter. Musk uses the platform to share updates on his companies, respond to customer inquiries, and engage with his followers. Musk’s tweets often generate a lot of attention and controversy, as he is known for his candid and sometimes provocative statements.
Some of his tweets have even led to legal action or investigations by government agencies. Despite the controversies, Musk continues to use Twitter as a way to communicate with his fans and followers.
In addition to creating content and speaking at events, Elon Musk has also been successful in building his authority by networking with other experts. He has collaborated with other companies and organizations on projects related to electric cars and space exploration, which has helped him establish himself as a thought leader in these fields.
Nigel Chanakira
The Zimbabwean banking mogul was the host of the hugely popular financial Television show “Making Money Make Sense.”
This show was all about teaching ordinary people about basic Financial education and it was sponsored by his Kingdom Bank.
In addition to this, Nigel shares a lot of financial literacy information through his social media platforms, on radio interviews and he also gives talks at entrepreneurship events all the time.
Gary Vaynerchuk
Gary Vaynerchuk became an authority in the field of social media marketing by creating valuable content and providing excellent customer service.
He started a video blog called Wine Library TV, where he shared his knowledge and expertise on wine. He has since expanded his content to cover topics like social media marketing and personal branding.
Gary Vaynerchuk has also been successful in building his authority by speaking at events and networking with other experts. He has given talks on social media marketing at conferences and workshops around the world. He has also collaborated with other experts in the field to create content and provide valuable insights to his audience. Why is it important to build authority in your field?
Becoming an authority in your field is important for several reasons:
1. Credibility and Trust
When you establish yourself as an authority in your field, you build credibility and trust with your audience. People are more likely to trust and follow someone who is knowledgeable and experienced in their subject area.
2. Career Advancement
Building your authority can lead to career advancement opportunities. Employers and clients are more likely to hire or promote someone who is seen as an expert in their field.
3. Increased Visibility
By building your authority, you increase your visibility and reach. You can attract more clients or customers, gain more followers on social media, and increase your overall influence in your industry.
4. Higher Earning Potential
As an authority in your field, you can command higher fees and rates for your services. Clients and employers are willing to pay more for someone who is seen as an expert in their field.
5. Personal Satisfaction
Building your authority can be personally satisfying and fulfilling. It allows you to share your knowledge and expertise with others, help people achieve their goals, and make a positive impact on the world.
How can you become an authority?
1. Identify your niche
Choose a specific area of expertise that you’re passionate about and focus on building your knowledge and skills in that area.
2. Create valuable content
Share your knowledge and expertise through blog posts, videos, social media posts, and other forms of content that provide value to your audience.
3. Speak at events
Look for opportunities to speak at conferences, workshops, and other events where you can share your knowledge and expertise with others.
4. Network with other experts
Connect with other experts in your field and collaborate with them on projects or events that can help build your authority.
5. Publish a book or article
Write a book or article on your area of expertise and publish it to establish yourself as an authority in your field.
6. Provide excellent customer service
Build trust and credibility with your audience by providing excellent customer service and always putting their needs first.
7. Stay up-to-date on the latest trends and developments Continuously educate yourself on the latest trends and developments in your field so you can stay ahead of the curve and provide valuable insights to your audience.
Leslie Mupeti is a brand strategist and creative Innovator. He is the founder of Daily Brand and can be reached for feedback on www.dailybrand.co.zw or email on: [email protected] or +263 785 324 230. His Twitter and Facebook is @lesmupeti
