Analysis

5 days ago | December 2, 2022

Country of origin effects in branding and marketing

Leslie Mupeti The best wine is made in France, the best watches are made in Switzerland, and the best TVs are typically ...

Agric sector drive job losses in Q3

Business Writer Zimbabwe had fewer people employed in the third quarter to September 30, 2022 when compared to the ...

Can Zim’s inflation beast be tamed?

Clifford Shambare We ended Part Three by analysing the rather negative attitude of the private sector to government ...

How to build ‘esprit de corps’ in your business

Arthur Marara There is no intention on my part to take you through a French class, as my competence in the language may ...

Tree planting Day: A step towards environmental awareness

Dr Linda Omar The United Nations established the Sustainable Development Goals (SDGs) in 2015 to help businesses and ...

Eleven African countries now industrialised

Business Writer Thirty — seven of the 52 African countries have become more industrialised over the past 11-years, ...

Correcting Zim’s image challenges

Dr Musekiwa Clinton Tapera Image and reputation are core elements of a nation brand architecture. Image is the sum of ...

2 weeks ago | November 25, 2022

President to attend Industrialisation summit

Prosper Ndlovu PRESIDENT Mnangagwa will today join other Heads of States and Governments in Niamey, Niger to attend the ...

FinKing to host National Business Awards this year

Dr Keen Mhlanga The FinKing National Business Awards are the most prestigious awards a company can receive, in addition ...

Twenty future superbrands

Leslie Mupeti 2022 has been an eventful year as far as brands are concerned. Many brands have been birthed, many have ...

Five questions every leader must ask

Arthur Marara I intend to finish the series that I started two weeks ago. If you missed the first two parts, please ...

3 weeks ago | November 18, 2022

Celebrity endorsement in brand building

Leslie Mupeti What is celebrity endorsement? Every day when consumers turn on the television or go online, they are ...

Foreign Affairs ministry underfunded

Business Writer Zimbabwe is underfunding its foreign missions, according to the Quarterly Budget Performance Report on ...

Five questions every leader must ask

Arthur Marara I intend to finish the series that I started two weeks ago. If you missed the first two parts, please ...

Practical considerations for the image of Zim

Dr Musekiwa Clinton Tapera Stereotypes are referred to as conclusions that people hold about other nations because they ...

Can Zim’s inflation beast be tamed?

Clifford Shambare We ended Part One last week by beginning to consider the economic conditions and/or developments that ...

Area-yield index model can boost agric insurance uptake

Tawanda Musarurwa LOW agricultural insurance uptake by smallholder farmers is typically attributed to a number of ...

World Diabetes Day: Access to diabetes care

Dr Linda Haj Omar World Diabetes Day (WDD) was created in 1991 by International Diabetes Federation (IDF) and the World ...

4 weeks ago | November 11, 2022

Five questions every leader must ask

Arthur Marara This past week I started a conversation on the questions that business leaders need to ask themselves in ...

Public diplomacy and national branding

Dr Musekiwa Clinton Tapera Nations can apply tools of public diplomacy to improve their international media and public ...