Analysis
5 mins ago | March 31, 2023
Pepsi rebrands
Leslie Mupeti Pepsi, one of the world’s most recognisable brands, has undergone a significant rebranding for 2023. The ...
Zimbabwe’s brand equity: Knowledge, trust and loyalty
Dr Musekiwa Clinton Tapera Destination brand knowledge comprises brand awareness, brand image and brand commitment all ...
Six habits holding you down
Arthur Marara Recall Elisha Gray? If you study a little bit of history relating to communications, you will realise that ...
1 week ago | March 24, 2023
The discipline of cybersecurity
Dr Linda Omar The Zimbabwe social media scene, or “Zwitter” in street lingo, was aflame a few of months ago following ...
Six habits holding you down
Arthur Marara Remember Aristotle! “We are what we repeatedly do, excellence then is not an act but a habit.” These are ...
Purpose-driven marketing
Leslie Mupeti Purpose-driven marketing has become a buzzword in recent years as more consumers demand that the brands ...
Strong US dollar: Impact on the world economy
Note from ZNCC Similar to what most Central Banks have been doing in the past few months, the US Federal Reserve has ...
2 weeks ago | March 17, 2023
A closer look at monetary policy, unfolding economic developments
Word From ZNCC In the fight against the Covid-19 pandemic, almost all economies in the world engaged in expansive ...
CZI position on new ZETDC tariffs, 100pc USD billing
Background ZETDC made communication to the effect that the new electricity tariff will be US12.21c/kWh for all ...
Should Dr Mangudya let banks be on USD loans?
Fly On The Wall Reserve Bank of Zimbabwe (RBZ) governor, Dr John Mangudya’s statement that there is need for caution ...
Turning skeptics into believers
Dr Clinton Musekiwa Tapera Establishing and creating loyalty can be taken as a migration of hearts and minds with the ...
Seven excuses sabotaging you
Arthur Marara Excuses will always be there, but opportunities will not be. This is the reality that most people do not ...
Tailoring marketing messages to individual customers
Leslie Mupeti In today’s digital age, consumers are bombarded with marketing messages from countless brands vying for ...
3 weeks ago | March 10, 2023
Six habits that are holding you down
Arthur Marara Remember Aristotle! “We are what we repeatedly do, excellence then is not an act but a habit.” These are ...
Potency of emotional intelligence
Blessing Nyatanga For anyone in business and dealing with a lot of people, one would concur that the concept of ...
Creating a successful business partnership
Dr Keen Mhlanga A business partnership is a commercial relationship formed by two or more individuals or ...
What to expect this earnings season…
Rufaro Hozheri As we approach the earnings season, March is usually a busy month for analysts and other active market ...
The Power of User-Generated Content (UGC) in Building ...
In today’s digital age, consumers are more empowered than ever before. With the rise of social media and online reviews, ...
4 weeks ago | March 3, 2023
High interest rates will bury local currency . . . Zimdollar use ...
Dr Joseph Mverecha All across the world economy, Central Banks are preparing for a mighty battle against inflation which ...
Develop an ‘abundance mindset’
Arthur Marara Old Testament King Solomon once remarked; “Be careful how you think, your life is shaped by your ...
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