Opinion

10 months ago | May 5, 2023

Dollarisation making monetary instruments lose grip

Economy Uncensored with Tapiwanashe Mangwiro The country has been grappling with a highly volatile currency, which has ...

10 months ago | April 28, 2023

Protect your peace of mind

One of the greatest assets you need in your space as a person and a business leader is a peace of mind. When your peace ...

The power of content marketing

Content marketing is like a well-prepared meal – it’s crafted with care, it’s designed to satisfy, and it’s meant ...

Why AI is not going to change the world too much

LLMs (large language models) – natural language processing computer programs that use artificial neural networks to ...

11 months ago | April 21, 2023

Artificial Intelligence: Evolve or perish

Dr Linda Haj Omar According to Penn State researcher Russ Graham, the lifestyles of mammals gave them an advantage when ...

1 year ago | February 24, 2023

Sustainable Development 13: A call to climate action

Dr Linda Haj Omar In this week’s article, I aim to touch on SDG13, which urges all of us to take action to combat ...

The classic 4Ps of marketing

Leslie Mupeti In this week’s article I have decided to go back to basics. All marketing starts with the 4Ps. The 4Ps ...

1 year ago | February 17, 2023

Markers that your business may be dormant

Dr Keen Mhlanga It is not entirely unusual for a company to face financial difficulties. The sooner you identify the ...

Seven keys to better team meetings

Arthur Marara This is Part One of Seven keys to better team meetings One research indicates that time in meetings has ...

1 year ago | January 20, 2023

Learn to manage expectations

Arthur Marara If you have ever been disappointed by people this article is for you. There are two types of people, those ...

Integrating NDS1, devolution and decentralisation policies with ...

Dr Musekiwa Clinton Tapera Ernie Heath (2003), a scholar in tourism proposed a model of destination competitiveness that ...

Ending cervical cancer within few generations

Dr Linda Haj Omar Cancer is quite common in both developing as well as developed countries, but awareness is yet poor ...

1 year ago | January 13, 2023

Why do Africans seem unable or unwilling to industrialise

Clifford Shambare Part Three. In this part of the article, let us continue to look into Zimbabwe’s indigenisation ...

How to develop customer focus

Arthur Marara Do you really want to succeed in your business? The answer is very simple, focus on what the customer ...

Critical drivers of effective brand positioning strategy for Zim

Dr Musekiwa Clinton Tapera A brand position from a consumer perspective refers to a competitive assessment by the ...

Tika Shoes boss, Hashmook Naran, fulfils father’s dream

Michael Tome Generally, about 70 percent of family businesses do not survive into the next generation, statistics show. ...

Which marketing metrics are you tracking in 2023?

Leslie Mupeti Most small businesses don’t track any form of metrics. If they do track the only metrics they track are ...

2023 platinum output projected at 508 000 oz

Tapiwanashe Mangwiro Zimbabwe platinum production is poised to hit 502 000 ounces (oz) in 2023, said the World Platinum ...

1 year ago | January 6, 2023

Why do Africans seem unable or unwilling to industrialise?

Part Two. Clifford Shambare We ended Part One of this article by pointing out that the Industrial Revolution had the ...

Start your 2023 effectively

Arthur Marara Wow! How time flies, some 366 days ago we were in 2022, and now we are in 2023. Let me start by ...