eBusiness Weekly
Enacy Mapakame
The real estate sector in Zimbabwe is experiencing a significant marketplace evolution as stakeholders embrace technological advances in line with global trends.
The use of 3D animation, artificial intelligence (AI), data analytics, blockchain technology and the metaverse are increasingly finding their way on the property market place, enhancing user experience and convenience.
According to consultants, Property.co.zw, the past decade has seen the country’s property marketplaces undergo significant evolution.
“They have become more user-friendly, and efficient, and have introduced innovative features to enhance the property search and buying experience,” explained the consultants.
“Online property marketplaces have focused on improving their user interfaces, making it easier for users to navigate and find relevant property listings.
They now provide advanced search filters, interactive maps, and high-quality images to help users visualise properties better,” added Property.co.zw.
With the rise of smartphones, property marketplaces have optimised their platforms for mobile devices.
This allows users to search and browse properties on the go, making the process more convenient and accessible.
Another significant change is the adoption of virtual tours and 3D visualisation providing a more immersive experience.
Virtual reality (VR) and augmented reality (AR) technologies are transforming the way properties are marketed and viewed across the globe as technological advancements continue.
With this, users can virtually explore properties from the comfort of their homes, saving time and effort.
While VR tech has been instrumental in the gaming and entertainment industries, it has also been disruptive in real estate with aspiring homeowners looking for a place to call their own aren’t limited to viewing a space in person anymore, and realtors can broaden their reach to more clients.
“With the Covid-19 pandemic, this became the trend worldover. A Goldman Sachs research showed thousands of real estate agents used VR to sell properties.
“Virtual tours and 360-degree property visualisations allow buyers to explore properties remotely, while AR applications enable users to visualise furniture or renovations within a space,” said Property.co.zw.
With competition also increasing on the market, property sellers now leverage data analytics to provide users with insights into market trends, property values, and neighborhood information.
Predictive analytics, market trend analysis, and demand forecasting assist investors, developers, and agents in making informed decisions and identifying investment opportunities.
