eBusiness Weekly
Coco Gauff’s net worth is already impressive, with the young star having attracted lucrative endorsement deals after her sensational introduction to the WTA Tour and Grand Slam breakthrough at the end of 2023.
Gauff won her first career singles title in Linz in 2019, but it was 2023 when she really broke out.
Her career to date has seen her bag more than US$12 million in prize money but unsurprisingly for one so young she still ‘lives’ at home with her parents, although she is now on the road for much of the year.
Forbes reported that Gauff was already making US$1 million a year from endorsement deals as a 15-year-old.
At the end of 2023, Coco Gauff’s net worth has been estimated at US$12 million.
Given her well-established relationship with sponsors, Gauff could unlock substantial bonus payments by winning her first Grand Slam or rising further up the rankings.
Gauff, who turned 19 in March, has spent the last five years attracting the attention of corporate sponsors and that kicked into high gear when she won the US Open.
She already had multi-year contracts with New Balance, Barilla, the Italian pasta company, and Head by the time she was fifteen.
These partners remain, and this year she added Bose, UPS, and Baker Tilly, an accounting company, as additional sponsors.
Another partner is Rolex, whose timepieces Gauff wears when accepting trophies.
Following her victory at the US Open, she promoted “The Marvels” movie and the Ray-Ban Meta smart glasses.
With a five-year extension, New Balance renegotiated her deal in 2022, making the deal among the richest in the women’s game.
She agreed to an extension to her deal with New Balance at the end of the 2022 season and is the top tennis player on the sports shoe company’s roster of sponsored athletes.
At the time she said: “New Balance has supported me since my junior tennis years and has been by my side for the biggest moments of my career.
“The team feels like family, so it was an easy decision to extend with a team that has embraced me as a person and genuinely works to help bring out my best.”
Despite her youth, she feels that she is settling into life on the WTA Tour even if she acknowledges that she has a lot to learn.
Guaff told WTA insider: “I feel on the game and inexperience-wise, I’m still on the younger end compared to some other players.
“But I guess in the vibe, just walking around, I don’t feel like the new kid on the block anymore.”
Gauff has not been afraid to use her platform to speak out for causes she believes in.
She is an outspoken advocate against the censorship of history books that tell the story of slavery and the struggles of the African-American people.
“I feel like adults have a little construct as they get older and think kids can’t handle certain information,” Gauff said.
“But you have to remember they have a clean slate and they’re looking at things. What we teach them can kind of help shape who they are going to be in the future.
“If we want to have good morals and hopefully a better history in the future, I think we have to teach even the dark parts of it, in an age-appropriate way of course.” — tennis365
