eBusiness Weekly
Want to live your best soft life? These are the luxury lifestyle trends for 2021.
No one could have foreseen how much change 2020 would bring about for the luxury lifestyle space.
From travel, right down to designer goods in fashion, beauty and home decor, the desire for companies to reflect the experiences of their customers has become necessary in order to remain relevant.
Home comforts
Plush duck down feather pillows wrapped in silk cases, one thousand thread count sheets draped over a mattress that feels like sinking into a cloud when it comes to home luxuries, money is no object.
Consumers are looking to invest in their homes by opting for quality materials, exquisite craftsmanship and timeless designs. Last year we experienced a perfectly eye-opening display of how a sudden shift in our reality can alter what we deem valuable in life and, in turn, the way we view trends. In a nutshell, making our homes into safe havens meant far more than keeping up with the latest decor and design fads.
Bare beauty
We’re going out far less than before and our need to cake on a full face of makeup has significantly decreased. Not to mention, face masks make wearing foundation and lipstick a smudgy nightmare. Nevertheless, makeup and beauty are part of an industry that continues to thrive regardless of the circumstances.
Cosy couture
With comfort being everyone’s main priority during this time, we’ve seen everything from soft knitted co-ords to fleece tracksuits and sweats become the lockdown outfit of choice.
Rise of online luxury
Retail shopping of all different kinds have moved online along with a host of other activities. Whether you’re shopping for clothes, beauty products or interior decor, finding exactly what suits you best will be far easier than in previous years.
Cosmetic brands have also taken the online realm by storm. Bobbi Brown allows its customers to book complimentary one-on-one or group video sessions with a top Bobbi Brown artist for makeup tips and tutorials tailored just to you. To begin, all they need to do is turn on their cameras, upload a photo, or select a model.
Smart hotels
Having a robot carry your bags to your room seems like something out of a futuristic sci-fi movie, but for many hotels around the globe, it’s just part of the package.
People’s needs and wants have drastically changed resulting in the hotel industry remodelling itself to suit the reality of our “new normal”. Travel is deemed a high risk activity and many people are choosing to steer clear of face-to-face contact with people outside of their bubble, so incorporating AI robots could not have come at a better time for the travel and tourism industry.
Hotels of present rely heavily on AI. Whether it’s room service, security, management or even maintenance and cleaning, we’re sure to see more and more hotels of this kind cropping up all around the globe.
Healing holidays
Stress, anxiety and uncertainty bubbled to the surface last year forcing us to rethink how we viewed the need for time away and vacations. With health and wellness already on everyone’s minds, the tourism industry has started to take note.
Wellness vacations, eco-tourism and healing holidays are going to be big once more borders open up and people become comfortable with travelling again. From yoga retreats in the mountains to entire packages consisting of meditation classes and consultations with ayurvedic doctors, tourism sectors are readying themselves to cater for an unprecedented demand for physical, spiritual and mental well-being packages. — Wires.
