eBusiness Weekly
Enacy Mapakame
Listed financial services group, FBC Holdings Limited, is working on a sponsorship for a mass sport in the country, as part of initiatives to enhance its brand visibility as well as part of its corporate social responsibility initiatives.
The financial services group has been active in sponsorship of prestigeous golf tournaments in Zimbabwe.
Responding to questions, FBCH chief executive officer, Trynos Kufazvinei, said the group is now looking at becoming a key sponsor for one of the popular sports in the country.
Kufazvinei indicated the group acknowledged the need to spread its sponsorship initiatives to popular sport in the country, which more people from across the social strata identify with.
He added sponsoring a popular sport in the country will also help the brand resonate with millions of sport-loving Zimbabweans.
“We are considering sponsoring a mass sport in the country, which will propel our brand and also ensure it resonates with the population,” he said during a question and answer session at the launch of the 2024 ZimOpen Golf Tournament in Harare. FBCH is the title sponsor of the event, which will run from May 05 to May 12, 2024.
For the ZimOpen Golf Tournament, FBCH is pouring US$200,000 in sponsorship. This is part of the group’s initiatives towards fostering good relations with the Zimbabwean community and its various stakeholders.
“FBC Holdings believes in building communities, having established a strong tradition of giving back to the society, as part of our Corporate Social Responsibility (CSR) strategy.
“Our CSR thrust is informed by the evolving stakeholder and community needs, as we endeavour to make significant contributions towards the achievement of national, regional and global priorities, which include the seventeen (17) Sustainable Development Goals (SDGs),” said Kufazvinei.
Last year, the group invested over US$580,000 in various community-driven initiatives. These include the construction of a 50 cubic biogas digester, provision of farming implements consisting of a brand new 75 horsepower tractor, 20 disc rhome harrow, 4,8 metre open trailer, grass cutter, three disc plough, and payment of school fees for the children at Shungu Dzevana Children’s Home in Mhondoro.
The group also sponsored the construction of a classroom block at Gurungweni Secondary School in Chikombedzi, amongst various other initiatives.
Such initiatives, Kufazvinei said, enable the group to respond to the needs of their stakeholders, especially the current and potential clients, which is also in line with the group’s ethos.
“We endeavour to provide best-in-class customer service as well as offering relevant solutions to our clients’ needs.
“Our customer promise is … “You Matter Most”. In that regard, my door is always open to support our valued clients and stakeholders in line with our “customer obsessed” business principle,” he said.
