Analysis

2 years ago | June 3, 2022

Why the Ukraine war may power Asia’s green energy shift

For years there have been calls for Asia — which is home to some of the world’s biggest CO2 emitters – to ...

AFC proposes pragmatic path to net zero in Africa

A white paper from the Africa Finance Corporation argues that there are limited benefits to be gained from reducing ...

2 years ago | May 27, 2022

Adopting Newfangled Financing Options

Dr Keen Mhlanga The business operating environment is flatly becoming complex for both startups and established ...

Develop your personal credibility

Arthur Marara There are two things that will take you and your business far; visibility and credibility. You will not be ...

What are you reading?

Clifford Shambare Generally, speaking communication is critical in the life of all systems. In the extreme of ...

2 years ago | May 23, 2022

Going round in circles

Clifford Shambare On 9, May 2022, I happened to watch a programme where Tendai Munengwa of ZBC was interviewing the ...

2 years ago | May 13, 2022

Foreign Direct Investment

Dr Keen Mhlanga A huge population around the globe has made the question, “what should l do with money?’ Often business ...

Master personal leadership

Arthur Marara “Take a lesson from the ants, you lazy fellow. Learn from their ways and be wise! For though they have no ...

2 years ago | May 6, 2022

Taxation key to critical resource mobilisation

Dr Keen Mhlanga Taxation is an essential tool for domestic resource mobilisation as well as policymaking, shaping the ...

Navigate life’s storms

Arthur Marara “Life isn’t about waiting for the storm to pass. . . It’s about learning to dance in the rain.” (Vivian ...

2 years ago | April 29, 2022

Co-branding can boost audiences

Leslie Mupeti Brands are always looking for new ways to create, innovate and grow their audiences. Co-branding is one of ...

An entrepreneur’s starter pack

Arthur Marara Thousands of years ago, a certain woman lost her husband who happened to be a Pastor. Unbeknown to her, ...

2 years ago | April 22, 2022

Behind Hotplate Grill’s genius brand strategy

Leslie Mupeti Hotplate Grillhouse is one of the fastest growing food outlets in Zimbabwe. The restaurant chain has ...

Ten laws for customer service

Arthur Marara The deliberate emphasis on the customer speaks to the importance of this particular person to the ...

2 years ago | April 15, 2022

Change is inevitable

The world we live in is constantly revolving and it affects our daily lives. Evolving brings about reinforcements into ...

Can brands rise and fall?

Brand management It’s easy for entrepreneurs to think that establishing and building a brand is all they need to do for ...

Wisdom for the Holidays!

This Friday, many companies will be closed to facilitate their employees going on Holiday. There are some few which will ...

2 years ago | April 8, 2022

Building brand equity using Keller’s model

Leslie Mupeti Professor of Marketing Kevin Lane Keller is a leader in the world of marketing and branding. Keller’s ...

Five key ingredients for economic recovery in Africa

By Malado Kaba If Africa is to effectively recover from the pandemic-induced economic downturn, it must use these ...

2 years ago | April 1, 2022

Brands critical in capturing market share

Leslie Mupeti In an increasingly competitive market place, brands are now more than ever presented with the challenge of ...