Analysis
1 year ago | April 14, 2023
Foreign Direct Investment is key
Dr Keen Mhlanga A huge population around the globe has made the question; “What should l do with money?’ Often business ...
Key points when engaging a lawyer
Corporate Legal Matters with Arthur Marara “Lawyers are liars!” This statement sounds familiar right? This has become ...
1 year ago | April 7, 2023
Six habits holding you down
This is Part 3 of Six habits holding you down Arthur Marara Habit #3. The Path of least resistance A number of people ...
Sustainability in branding: Communicating efforts to build a ...
Leslie Mupeti As consumers become more conscious of their impact on the planet, sustainability has become a key ...
Shaping Zimbabwe’s brand image, reputation
Dr Clinton Musekiwa Tapera Traditionally, branding has been a preserve of products and services. It has been an activity ...
Economic Partnership Agreements — Why should you care?
Note from ZNCC Trading with the European Union has been enhanced following the ratification of European Union — Eastern ...
Why do you need a lawyer?
Arthur Marara “Don’t talk to me, talk to my lawyer.” This statement sounds familiar right? This is one of the statements ...
1 year ago | March 31, 2023
Pepsi rebrands
Leslie Mupeti Pepsi, one of the world’s most recognisable brands, has undergone a significant rebranding for 2023. The ...
Zimbabwe’s brand equity: Knowledge, trust and loyalty
Dr Musekiwa Clinton Tapera Destination brand knowledge comprises brand awareness, brand image and brand commitment all ...
Six habits holding you down
Arthur Marara Recall Elisha Gray? If you study a little bit of history relating to communications, you will realise that ...
1 year ago | March 24, 2023
The discipline of cybersecurity
Dr Linda Omar The Zimbabwe social media scene, or “Zwitter” in street lingo, was aflame a few of months ago following ...
Six habits holding you down
Arthur Marara Remember Aristotle! “We are what we repeatedly do, excellence then is not an act but a habit.” These are ...
Purpose-driven marketing
Leslie Mupeti Purpose-driven marketing has become a buzzword in recent years as more consumers demand that the brands ...
Strong US dollar: Impact on the world economy
Note from ZNCC Similar to what most Central Banks have been doing in the past few months, the US Federal Reserve has ...
1 year ago | March 17, 2023
A closer look at monetary policy, unfolding economic developments
Word From ZNCC In the fight against the Covid-19 pandemic, almost all economies in the world engaged in expansive ...
CZI position on new ZETDC tariffs, 100pc USD billing
Background ZETDC made communication to the effect that the new electricity tariff will be US12.21c/kWh for all ...
Should Dr Mangudya let banks be on USD loans?
Fly On The Wall Reserve Bank of Zimbabwe (RBZ) governor, Dr John Mangudya’s statement that there is need for caution ...
Turning skeptics into believers
Dr Clinton Musekiwa Tapera Establishing and creating loyalty can be taken as a migration of hearts and minds with the ...
Seven excuses sabotaging you
Arthur Marara Excuses will always be there, but opportunities will not be. This is the reality that most people do not ...
Tailoring marketing messages to individual customers
Leslie Mupeti In today’s digital age, consumers are bombarded with marketing messages from countless brands vying for ...
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