eBusiness Weekly
A study on the impact of the beer sector in South Africa has determined that the industry, which has recovered to pre-Covid levels, continues to play a significant role in stimulating the economy.
The 2019 report, which was conducted and compiled by Oxford Economics, used three metrics — gross value added (GVA), employment and tax revenue for government — to determine the sector’s influence on the economy. It notes that most of the findings are based on the local production and sale of beer.
The study estimates that in 2019 the sector contributed R71 billion in GVA towards South Africa’s GDP and R43 billion in taxes.
“Of the R71 billion GVA contribution to GDP, R25 billion or 35 percent came from the direct channel, R30 billion or 42 percent came from the indirect channel and R16 billion or 23 percent came from the induced channel,” notes Oxford Economics’ director of economic impact consulting (Europe and Middle East), Pete Collings.
“What we can clearly see is that the beer sector matters in South Africa,” Collings said in a presentation of the findings on Tuesday.
He indicated that of its R43 billion tax contribution, R32 billion (73 percent) came from the direct channel, while R7.4 billion (17 percent) came from the indirect channel and R4,4 billion (10 percent) came from the induced channel. The study says this means the sector was linked to R1 in every R79 of GDP and R1 in every R30 of government’s revenue in South Africa in 2019.
It also indicates that the sector employed 249 000 people in 2019, with 49 percent of the jobs coming from the indirect channel.
Collings adds that for every job at a South African manufacturer, there were six in the downstream value chain.
“As such, the downstream value chain is very service dependent and so generates a large (number) of labour-intensive jobs.”
“On average, beer manufacturers’ employees were around nine times as productive as a typical South African worker,” Collings further notes. He says in total, the retail and hospitality sector sold R73 billion worth of beer to consumers in South Africa in 2019.
Beer industry comments
Commenting on its impact on the economy Beer Association of South Africa CEO Patricia Pillay said: “Beer is something that is very local and supports local communities. Another important pillar is beer agriculture. — Moneyweb
