eBusiness Weekly
Leslie Mupeti
Western Union, a well-known name in the global payments industry, has recently undergone a rebranding effort to stay relevant in the rapidly changing digital landscape.
The company’s new logo and visual identity were created by Love Street and Company, a Los Angeles-based creative agency. The new logo features an abstract monogram that represents movement and connectivity, with multi-directional angles suggesting a network of connections spanning the globe.
The new symbol is coloured in the company’s signature yellow, which is a bright and bold shade that is instantly recognisable.
The new logo and visual identity are part of Western Union’s broader effort to reposition itself for the future.
As digital payments become more common and traditional banking services are disrupted by new technologies, the company is working to stay ahead of the curve and remain relevant to consumers around the world.
One way it is doing this is by expanding its digital offerings.
In recent years, Western Union has invested heavily in its mobile app and online platform, making it easier than ever for customers to send and receive money from anywhere in the world.
The new logo and visual identity are designed to reflect this digital focus, with a modern and dynamic design that is more in line with the expectations of today’s consumers.
The monogram is designed to be as powerful as an app icon or brick and mortar signage, with its bold, modern design and universal appeal. The new symbol is coloured in the company’s signature yellow, which is a bright and bold shade that is instantly recognisable.
Another way that Western Union is staying relevant is by expanding its reach into new markets.
The company has a vast network of physical locations around the world, with more than 500,000 agent locations in more than 200 countries and territories.
This makes it one of the largest and most widely recognised brands in the global payments industry.
With its new logo and visual identity, Western Union is positioning itself as a brand that is ready for the future.
The company has a strong legacy and a reputation for reliability and trust, but it is also embracing change and innovation in order to stay ahead of the curve.
The new logo and visual identity are designed to bridge the gap between current and future services and the vast network of physical experiences across the globe.
Leslie Mupeti is a brand strategist and creative Innovator. He is the founder of Daily Brand and can be reached for feedback on www.dailybrand.co.zw or email on: [email protected] or +263 785 324 230. His Twitter and Facebook is @lesmupeti.
