The era of corporate e-mails

27 May, 2022 - 00:05 0 Views
The era of corporate e-mails

eBusiness Weekly

Dr Keen Mhlanga

Technology has taken over and others have already started accepting the change.

A lot of duties have been swallowed by automated and artificial intelligent technical systems and machines. The presence of technology has been heavily felt within the business environment globally.

A lot of companies worldwide have evolved massively in their operations due to the pandemic crisis.

The virus left quite a shock amongst its victims which made business people raise alarm for what the future holds for business operation at the hands of another unexpected disaster.

Working at home is now the new normal for numerous companies. Whilst change is resistant it is rather quite inevitable.

When a problem arises, it is the duty of a company’s research and development department to find ways to curb or capitalise on the problem.

Financial analysts concluded that most businesses who made it during the pandemic era operated online via good communication skills by use of emails.

It is aid communication is the key to any problem hence organisations made sure they maintain good communication with their existing and potential clients.

Use of corporate emails has become rampant by numerous organisations and this has opened an opportunity to do business with countries or individuals abroad.

Corporate emails are those email addresses that usually include the business name or brand of a company or business.

This is obtained thanks to the fact that the company previously obtained the necessary internet domain to generate the different email addresses it requires.

It is called corporate mail because in this way (having an own domain that matches the name, brand or business name of a company) differs from personal emails that are usually email accounts offered by different companies.

Corporate emails have now become a form of digital marketing strategy for business units.

It is proven that companies that have professional corporate emails improve their brand image and also increase the chances of completing any type of business.

In most cases, corporate emails are assigned to all employees of a company and also to certain specific areas, to achieve direct communication and only for work purposes, placing the name of the person or area at the beginning of the mail; such as [email protected], [email protected], [email protected]

Business emails serve many business needs, from converting leads into customers, advertising new products or communicating with business partners.

Email marketing is a powerful tool, but certain email types can have a greater effect than others.

By diversifying your business emails, you can appeal to a wider audience and invoke stronger calls to action in your marketing efforts.

It’s important to use a variety of business emails because they allow you to appeal to different audiences with different messages. Diversifying your content helps ensure you can persuade more people to engage with your service or buy your product.

It’s also a great way to convert new leads into paying customers. A promotional email may be what customer needs in order to support your brand.

There are many varieties of business emails to use depending on your industry, products and marketing approach. However, the most commonly used are referral, promotional, newsletter and transactional corporate emails.

Firstly, the referral emails are suggestions customers give their families and friends about your business.

Asking for a referral from a customer can increase the chances that the lead they send to you moves through the sales funnel and becomes a paying customer because the lead already trusts the person providing the referral.

Sending a referral email to current customers politely asks them to refer your business to someone they care about.

Referrals typically include some kind of incentive for the referring customer, such as a bonus for both the referring customer and the new lead when they make a purchase.

You can pair your referral emails with customer feedback emails to achieve both goals with one email. Promotional emails are sales emails that offer some kind of promotion for your business’s products or services.

This might be a price reduction announcement or new product announcement. Promotional emails help convert leads, increase brand awareness and encourage current customers to make another purchase.

Emails of this type are short, concise and often include a graphic with a link to the sale.

It’s important to create urgency with promotional emails to encourage customers and leads to act quickly or risk missing the promotion.

For example, you can use phrases like “act now,” “limited time offer” or “one-time deal” to reinforce the sense of urgency.

A newsletter email is a regular form of communication you send to the customer.

A newsletter allows you to provide creative, informative updates where customers can learn additional information about your products or services.

Newsletters typically have to do with company activity or the industry.

Newsletters can be tools for making announcements about additions or changes on your location and portfolio to your customers which also helps reinforce the trust between you and your customers by making the communication feel more personal.

Transactional emails allow customers to complete transactions via email links. You can pair transactional emails with promotional emails or newsletters to help maximize the chances a customer follows the link and completes a purchase.

You can leverage a similar technique as you would with promotional emails, using phrases to encourage action and reinforce the sense of urgency.

No matter what business an organization is in, email has you spoiled. This amazing tech, now decades old, lets you send messages around the world in seconds, almost for free.

From a laptop or smartphone, you can use email to do business from the beach or the boardroom, and literally anywhere in between. Although a few uses remain for traditional mail, email can handle all the basics: ordering, billing, contracts, announcements and more.

Communicating by email is almost instantaneous, which enhances communications by quickly disseminating information and providing fast response to customer inquiries.

It also allows for quicker problem-solving and more streamlined business processes. As a result, small business owners can accomplish more in less time. Email reduces geographic and time zone barriers for businesses.

Employees or contractors from around the world can communicate, regardless of their location.

Likewise, customers can send sales questions and support requests by email based on their own time zone schedules. Email lets businesses market to targeted audiences.

Customers can opt in to receive email communications about products they own, sales or new items.

Customers who receive targeted emails based on their preferences are likely to be more receptive.

Email marketing can also target customers based on their status with a business.

Email can help increase productivity. Business owners can communicate with established distribution lists, automatically forward information based on a topic, or send information to specific individuals as needed.

Most email software provides customization features you can tailor to the type of work performed, volume of daily email messages and the needs of the worker.

Effective email use can reduce over-dependence on face-to-face consultations and meetings. In past decades, when email was new, businesses caught on quickly to its utility, speed and low cost.

Today, email is a nearly ubiquitous service; almost everyone has at least one email account, making it a must-have for modern business communications.

A significant business benefit from email is the ability to process incoming and outgoing messages automatically. Software can automatically file incoming emails by sender, content or subject.

It can automatically respond to inquiries by sending confirmation notices and responses to messages.

Software can also routinely send messages such as reminders, newsletters and statements without human intervention.

In conclusion, email has had a revolutionary effect on the way we do business and the way businesses advertise and market their products and services.

While people complain about the amount of email they receive at home and at work, email is an effective and efficient means of communication, and has many advantages.

When running a business in a highly competitive world it’s more important than ever to make every cent count.

Capitalising on marketing opportunity at no cost to company while communicating with clients in the normal course of events is an opportunity not to be missed.

Dr Keen Mhlanga is the executive chairman of Finking Financial Advisory. He can be contacted on [email protected] Com or +263719516766

Share This:

Sponsored Links