About OK Zimbabwe

22 Apr, 2022 - 00:04 0 Views
About OK Zimbabwe OK Zimbabwe Ceo — Max Karombo

eBusiness Weekly

OK Zimbabwe Limited is a leading supermarket retailer that trades under three highly recognised brand names, OK Stores, Bon Marche’ Stores, and OK Mart.

The group’s business covers three major categories, comprising groceries, basic clothing and textiles, and houseware products.

The groceries category includes dry groceries, butchery, delicatessen, takeaway, bakery, provisions, and fruit and vegetable sections.

The Group has been in existence since 1942 and has established itself as a customer-oriented retail organization providing comprehensive access to a broad range of retail products and allied services developed in response to its customers’ requirements for convenience and value.

Max Karombo is the current Group Chief Executive Officer. He joined OK Zimbabwe in April 2021. He holds a Bachelor of Technology (Honours) degree and a Master of Business Administration degree, both from the University of Zimbabwe and he is a fellow of the Chartered Institute of Marketing (CIM), Max was first certified as a Chartered Marketer in 1999.

Leveraging on his robust training, he grew his business leadership credentials at Unilever where he started off as Marketing Director for the South East Africa cluster, Zimbabwe Customer Development Director, Managing Director at Unilever Uganda, and eventually as Managing Director at Unilever Zimbabwe.

In the recent past, he was at Delta Corporation as Executive Director – Operations and Marketing for 10 years.

OK Zimbabwe Limited was first incorporated as Springmaster Corporation in 1953, and in 1984, its name was changed to Deltrade Limited which then subsequently changed to the current name in July 2001.

The inaugural branch was opened at OK First Street Harare (then Salisbury) in 1942 and the second branch in Bulawayo in 1952. A further five outlets had been opened across the country by the end of 1960. In 1977, Delta Corporation acquired the business operations of Springmaster Corporation (now OK Zimbabwe Limited), which they held until the de-merger in October 2001.

OK Zimbabwe Limited has maintained its position as one of the dominant supermarket retailers in the country’s competitive retail sector, despite the effect of liquidity constraints and low disposable incomes. The Group has developed its own brands through the Bon Marche’s Premier Choice and Shopperschoice labels.

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